Why Didn't My House Sell? What the Davis County Numbers Actually Say

In the twelve months to October 2026, 30.63% of the homes listed in Davis and Salt Lake counties came off the market without selling. That is 6,973 listings out of 22,763 that finished one way or the other. Nearly one in three sellers put their home on the market, lived through the showings, and ended up back where they started.

Those numbers come from the Wasatch Front Regional MLS, pulled on 5 October 2026. They count residential listings that resolved, meaning the home either sold or came off the market unsold. Homes still actively listed are not counted either way, because a home that is still trying has not failed yet.

The number is also moving in the wrong direction. Over the full twenty-four months the failure rate is 27.66%. The year before last, taken on its own, it was 24.41%. So the share of homes that fail to sell has risen by roughly a quarter in a single year. A listing strategy that worked in 2024 is being asked to do more work in 2026.

Home Click Real Estate publishes this figure because almost nobody does. David Supinger is the Principal Broker of Home Click Real Estate in Salt Lake City, Utah, with 34 years full time in the business, who has personally sold more than 1,300 homes across Davis and Salt Lake counties. The number is not flattering to the industry, and it is the first thing a seller deserves to know.

A listing that does not sell almost never fails for one reason. It fails because two or three things compound, and each one on its own looked survivable at the time. Here is the order those failures usually arrive in.

The price was set from hope rather than from evidence. This is the first and largest cause. An asking price above what the evidence supports does not simply sell more slowly, it removes the home from the search results of the buyers who could afford it. A home priced at $825,000 when the comparable sales say $775,000 is invisible to every buyer searching up to $800,000, and unconvincing to every buyer searching above it.

The first three weeks were spent waiting rather than marketing. A new listing gets the most attention it will ever receive in its first fortnight. If the photography is not ready, the video is not shot, and the advertising has not started, that attention is spent on an empty page. The showings never happen, and the listing enters week four already looking stale to the agents watching the market.

Nothing changed when the market said something was wrong. Two weeks with few showings is information. Ten showings with no offer is different information. Most failed listings sat through both signals without a single change to price, presentation, or advertising, and then expired at the same price they started at.

The home was shown in a condition the price did not justify. A buyer at $750,000 in Farmington is comparing your home against 166 single-family sales from the past year. They are not grading it in isolation. The gap between what a home looks like and what it is asking is the gap a buyer reads as risk.

Our home valuation page covers how a defensible number gets built, and the method we follow sets out the order the work happens in.

A countywide average hides the thing a seller needs. These are the three towns most of our sellers are in, measured over the twelve months to September 2026, single-family homes only.

Farmington recorded 166 sales at a median price of $749,950 and a median of 31 days on market. Forty-five of those sales closed above $1 million and the highest was $3,400,000. It is the most expensive of the three and it is not the fastest.

Kaysville recorded 275 sales at a median of $655,000 and a median of 28 days. Fifty-two sales closed above $1 million, with a top sale of $2,485,000. Kaysville offers the most choice by a distance and it moved the quickest, which cuts both ways for a seller: more buyers are looking, and more homes are competing for them.

Centerville recorded 98 sales at a median of $650,000 and a median of 38 days. Twelve sales closed above $1 million and the top sale was $5,500,000. It is the slowest of the three by a week, which means a Centerville seller who prices as though they are in Kaysville has given away that week before the sign goes up.

Those three medians sit within $100,000 of each other while the days on market differ by more than a third. A seller who takes a countywide number and applies it to their own street is working from an average that describes none of them. The area pages for selling in Farmington and selling in Kaysville go through each market in detail.

Reducing the price late, and in increments too small to matter. A $10,000 reduction on a $750,000 home moves it by 1.3%. It will not reach a new band of buyers and it signals to the agents watching that more reductions are coming, which is a reason for their buyers to wait rather than write.

Treating photography as a cost rather than as the listing itself. Most buyers decide whether to view a home from a phone screen, in under ten seconds, from images. A home that photographs badly is competing at a disadvantage it never recovers from, and no amount of open houses repairs it.

Relying on the sign and the MLS to do the work. A listing posted to the MLS reaches the buyers who are already searching. It does not reach the person who was not looking yet and who would have moved for the right house. On one recent listing our advertising reached 138,816 different people. A sign in the yard reaches the neighbours.

Relisting with the same plan. An expired listing that goes back on the market unchanged tends to produce the same result, and the second listing carries the first one's history where any agent can see it. If nothing about the price, the presentation, or the marketing is different, the market has no reason to answer differently.

The first move is not to relist. It is to find out, with evidence, which of the causes above actually applied, because the remedy for a pricing problem and the remedy for a marketing problem are different and doing the wrong one costs another listing period.

Pull the showing history and count. Few showings and no offers points at price or at presentation. Many showings and no offers points at something inside the home, or at a gap between the photographs and the house. No showings at all usually means the home was never put in front of enough people in the first place.

Then check where the home actually sat against the comparable sales that closed during the listing period, not against the ones that were active when it went on. Active listings are asking prices and asking prices are opinions. Closed sales are the only evidence of what a buyer agreed to pay.

David Supinger is the Principal Broker of Home Click Real Estate in Salt Lake City, Utah, with 34 years full time in the business, who has personally sold more than 1,300 homes across Davis and Salt Lake counties. Over the trailing three years, the homes he listed in Davis County sold at a median 5.48% above the county median price. He has 171 Farmington sales and 30 Kaysville sales on record.

If your home is coming off the market, or you want the number checked before it goes on, the selling page sets out what happens next and a conversation costs nothing.