Buying a home

Most agents start by showing you houses. I start by getting you ready to win one.

The four parts of how I represent a buyer in Davis and Salt Lake County, from the financing handled before we tour anything to the savings guarantee in writing.

The short version

Most agents start by showing you houses. I start by getting you ready to win one.

That order matters more than anything else on this page. The house a buyer loses is almost always the one they were not set up to write on the day they walked through it.

Four parts, roughly in this order. Ready is financing and representation handled before we tour anything. Educated is the honest read on what your number actually buys in Davis and Salt Lake County right now. Aligned is a search built on what you actually care about instead of everything on the market. Locked is the offer, the negotiation, the inspection and the loan, run so that closing day is boring.

What you walk away with is a savings guarantee in writing, a cancellation guarantee, and an advisor who will tell you what he would do. Advise, don't sell. We don't rely on luck. We rely on strategy.

Ready: set up to write on the right house the day you find it

The first thing I ask on a first call, and I ask it in these words on purpose: "Have you gotten pre-qualified for a purchase loan, or will you be paying cash?"

Cash comes first in that sentence deliberately. Paying cash is more common than most buyers assume, and more common again above a million. If you are financing, you are not at a disadvantage. You do need to know what you are up against.

Paying cash means I will need proof of funds before we tour. A bank or brokerage statement, and you can black out the account number. Listings ask for it, because a seller does not want to get the house ready and leave for the afternoon for looky-loos who think it looks great online.

Already approved means you email me the pre-approval letter, so I can read what loan type you are getting. Some properties do not qualify for every loan type, and I would rather show you homes your financing can actually buy than spend your Saturday on one it cannot.

Not approved yet means I put you in touch with two of my preferred lenders and you choose. Both close on time, both hit their deadlines, and both are good on rate and fees. I name them on the call rather than on a web page.

Then I tell you where I stand, before I tell you what I will do. I am a Certified Negotiation Expert (CNE), I have 34 years of experience negotiating real estate here in the Davis and Salt Lake area counties, and I am confident enough in that to put it in writing.

The savings guarantee. When you find the home you want, I negotiate for you to buy it for at least the amount below off the asking price. If I cannot, I pay you the difference out of the compensation I receive at closing.

At $1,000,000 and above: at least $20,000 off, or I pay you up to $5,000.

From $500,000 to $999,999: at least $10,000 off, or I pay you up to $2,500.

Below $500,000: at least $5,000 off, or I pay you up to $1,000.

What counts toward it: the reduction off list price, plus seller-paid closing costs, repairs, improvements and any other seller-paid concessions, added together. What it asks of you: a written pre-approval from a major lender dated within 30 days of your first offer, or written verification of cash funds. The property has to be listed at $400,000 or more, it cannot be one of my own listings, and your first offer has to be at least the guaranteed amount below asking. If it is not, the guarantee does not apply. My compensation at closing is 3% of the net sales price, as agreed in your buyer agency agreement for that purchase.

The cancellation guarantee. Every agent now has to have a buyer agency agreement signed before showing you houses. Mine comes with an exit: as long as no offer has been accepted yet, you can cancel at any time. No obligation and no cancellation fee.

The two-year satisfaction guarantee. If within 24 months of closing you decide to sell the home you bought through me because you are not satisfied with it, I will either buy it back or sell it for free. Which of those two happens is my decision rather than yours, and I would rather you hear that now than in month 20.

What it asks of you: that you buy another home of equal or greater value through me as your exclusive buyer broker, within about an hour's drive of my office, at 3% of the purchase price plus a $695 transaction fee. Sell it for free means I take no listing-side compensation on the sale of your home, and the buyer's side is still paid. If I buy it back instead, the price is the lower of two figures, 95% of the original net sales price you paid after concessions, or a current Federal Housing Administration (FHA) appraisal less 7%, and you complete the repairs needed to meet that loan's standards before closing. All of it goes on a signed Utah Real Estate Purchase Contract, and you get the full certificate to read before you sign anything.

What this looks like when it actually happens. Earlier this year a couple I had known for years, who had never done business with me, walked a home in Chestnut Farms here in Farmington with the listing agent. The listing agent sent them the purchase agreement to fill in and send back. They stopped, and asked me to represent them instead.

It was listed at $1,375,000 and they were ready to pay it. I did my own valuation and then wrote the listing agent explaining where my number came from. Homes in that price range across Davis County were closing at about 95% of list. Median sold prices were drifting down rather than up, at a time of year when they usually go the other way. Homes in that segment were selling in about 30 days, and this one had been sitting for about 110 days without an offer. I priced it off what had actually closed rather than off what was still for sale, and I sent the statistics along with the letter instead of asking her to take my word for it.

They closed at $1,290,000. I saved them $85,000 off what they were about to pay, and it cost them nothing out of pocket, because the seller paid the buyer-side fee. The seller's own agent wrote back thanking me for the level of detail and calling it a well-structured offer.

A few months later those same buyers had me sell their home in Cave Hollow. A buyer came in asking for about $24,000 in seller-paid repairs. I brought in other contractors, and I had that buyer's own inspector come back out and look again. He agreed the repairs were not necessary. They came down to $21,000 anyway, so we let that contract go, because I had already gone and found a backup offer and negotiated it above asking. The backup closed about $5,000 higher and asked for $8,000 in repairs instead of $21,000. That was roughly $18,000 more in my sellers' pockets than the deal we walked away from.

$85,000 on the way in, about $18,000 on the way out, for the same family.

Educated: what your number actually buys here, before you fall for a house

This is the part that saves people months, and it is the part most buyers skip.

I ask what price range you are expecting your dream home to be in. Not what you want it to be. Expecting. Then I put that next to what your lender approved you for, and if those two numbers are not the same number, you find that out from me in week one rather than from a seller in month four.

I ask the loan type too, and that question is doing quiet work: it tells me roughly how much you are putting in without making you answer a blunt question about your money on a first call.

Then two questions I ask every buyer, and this is the part where I stop talking. Tell me about the last time you bought a home, and what you liked about what that agent did for you. Then tell me what did not go the way you wanted, so I can make sure it does not happen to you again.

I will read it back to you before I answer it, because people are usually surprised that somebody wrote it down. And then I answer it with what I actually do about that specific thing. If the last one went sideways on the appraisal, we talk about the appraisal now rather than in 30 days.

Want the same honest read on the home you are selling? That lives on what your home is worth, and how I sell a home covers the other side of this page.

Aligned: fewer homes, and the right ones

I could send you everything on the Multiple Listing Service (MLS) every morning. You can already do that yourself, and it is why you are tired.

So rather than send you hundreds of homes that may or may not match, or risk you missing the one that does, I would rather get 20 minutes with you and go through what you are looking for in detail. In person if you want it. Plenty of people would rather do the whole thing online now, and that is fine, there is a buyer questionnaire for exactly that.

Either way the search gets built on real criteria. Which towns, how much house, what you are willing to trade and what you are not. If you tell me you want to be near family or close to a particular workplace, that is your call to make and I will build around it.

One thing I will correct rather than go along with: school boundaries. People buy a home believing it feeds a school it does not actually feed. I check the boundary against the address instead of against what the listing says.

If you already own a home, there is a second question hiding inside this one: would you rather buy before you list, or sell first? Both work and they are genuinely different plans. I will walk your home while I am there and give you a real idea of what it would sell for, and no, it does not need to be ready. Hardly any home is ready. Leave it the way it is and we will talk about what adds value and, more useful, what people spend money on that adds none.

Moving up inside the county is move-up buyers. Coming in from out of state is relocation.

Locked: the offer, the negotiation, and a boring ending

Buyers get anxious in two windows. Roughly the 60 days before going under contract, and the 30 days after closing. The peak is the offer itself, and the question underneath it is always the same one: will the seller accept this?

I treat that as preventable rather than something to manage. I try to work out in advance what is going to make you anxious, so that you do not feel that way when it arrives.

Which brings me to the thing I would most like you to read before we write anything.

A deal I lost last week, and why. A home listed at $770,000 and overpriced. My read of value was about $740,000, built on two nearly identical sales, one under contract and about to close and one that closed three weeks earlier, three doors down. The home was vacant.

My buyer wanted a discount. He is in sales, he was comfortable asking, and he said he would walk if he did not get his price. He offered $700,000. The sellers did not counter. They did not respond at all.

Then an all-cash offer came in at $740,000.

Now my buyer wrote a real offer: $725,000 base, plus $2,500 over the highest competing net, up to a ceiling of $755,000. An escalation clause pays a set amount above the highest net the seller is being offered, not the highest price, up to a limit you set. He was willing to go to $755,000. That is $55,000 above his own opening offer.

The seller took the cash.

He probably could have had that house at $740,000, maybe a little under. He was not willing to until another offer showed up and the fear of missing out did the deciding. The money was there the whole time. It just arrived too late to persuade anybody.

What I would do differently, and what I will tell you when it is your turn: raise the base. $730,000 would have been better. $740,000 stronger. $745,000 puts it over the top, and then $2,500 over any competing offer on top of that. You are trying to make the offer strong without paying too much, and when you are up against cash you are also up against a buyer who does not need an appraisal or a loan and can close fast.

There is a second lesson in that deal, and I give it to buyers more often than any other. His opening number got no counter at all. Not a low counter. Nothing. When you come in well under what a house can actually justify, and the seller is not under any pressure, you have not opened a negotiation. You have ended one.

A seller who feels insulted does one of three things. They do not respond. They counter at full price. Or they decide they are not selling to you at any number, and that last one does not come back.

So I will tell you plainly which kind of house you are looking at. If it is overpriced, if it has sat, if there is real work to do, then we have something to point at and I will go after every dollar of it. If none of that is true, going in low costs you the house and buys you nothing. The goal is to get you everything you want. The goal is not to insult somebody out of doing business with us at all.

From acceptance to keys, the rest is deadlines, and deadlines are the whole game. Inspection, the appraisal, your loan, and the closing paperwork each have a date attached, and a date that slides quietly is how a deal that was fine stops being fine. You hear from me every week whether or not there is news, because no news is also news.

That is the ending I am after. Boring.

Ready to talk about what you are buying? Tell me where you are starting and it reaches me, not a department.

This describes how I generally work with buyers in Utah. It is not legal, tax or lending advice, and the specifics of any purchase live in your own contract.

Frequently Asked Questions

Do I have to sign something before you will show me houses?

Yes. Every agent now has to have a buyer agency agreement signed before showing you homes. Mine comes with a cancellation guarantee: as long as no offer has been accepted yet, you can cancel at any time, with no obligation and no cancellation fee.

What is the savings guarantee, exactly?

When you find the home you want, I negotiate at least a set amount off the asking price or I pay you the difference out of my compensation at closing. At $1,000,000 and above it is at least $20,000 off or up to $5,000 paid to you. From $500,000 to $999,999 it is at least $10,000 off or up to $2,500. Below $500,000 it is at least $5,000 off or up to $1,000.

What counts as savings under that guarantee?

The reduction off list price plus seller-paid closing costs, repairs, improvements and any other seller-paid concessions, added together. It needs a written pre-approval dated within 30 days of your first offer or verification of cash funds, a property listed at $400,000 or more that is not one of my own listings, and a first offer at least the guaranteed amount below asking.

What is an escalation clause and should I use one?

It pays a set amount above the highest net a seller is being offered, not the highest price, up to a ceiling you set. It is useful, and it is not a substitute for a strong base price. A buyer of mine lost a house last week with a $755,000 ceiling because his base was $725,000 and the money arrived after the seller had already stopped listening.

Should I offer low to start?

Sometimes, and it costs more than people think. Opening well under value can get no counter at all, and if a competing offer shows up while you are negotiating, you end up bidding against it from behind. Raising the base price is usually what wins the house.

Do I need to be pre-approved before we look?

Yes, or verified for cash. Listings ask for it, sellers do not want the home prepared and vacated for someone who is not actually in a position to buy, and your loan type decides which properties you can even make an offer on.