The Davis County Home Seller's Guide
How to sell your home for top dollar in today's market.
Start here: the four numbers that matter
Over the twelve months to September 2026, single family only, Wasatch Front Regional MLS:
Farmington: 166 sales, median $749,950, median 31 days on market, 45 sales above $1 million, top sale $3,400,000.
Kaysville: 275 sales, median $655,000, median 28 days, 52 sales above $1 million, top sale $2,485,000.
Two things to take from that before anything else. Farmington is the more expensive town by nearly $95,000 on the median. And Kaysville, despite the lower median, sold more homes above a million dollars than Farmington did.
If you have been assuming Farmington owns the top of this market, that is the first assumption to put down.
Mistake one: pricing across a line you cannot see
This is the most expensive error made in both towns and it is entirely invisible on a map.
In Farmington, I-15 splits the town into two housing markets. East of the freeway, Cave Hollow runs roughly $550,000 to $1M. West of it, Chestnut Farms, built by Symphony Homes, runs $1M and up. Comparables pulled by distance cross that line constantly, because the two are barely a mile apart. Some Cave Hollow addresses even read as west addresses despite the neighbourhood sitting east.
In Kaysville, the southwest corner trades separately from the rest of the town. Large homes on large lots: Sunset Equestrian Estates with an equestrian centre in it, Mountain Vistas in West Kaysville around 200 North between Flint and Angel Street, acre-plus lots around Mutton Hollow. Kaysville is not big enough for distance to separate those from ordinary suburban stock minutes away.
An automated estimate does not know either line exists. Neither does an agent working by radius. The result is a number that is wrong by six figures in one direction or the other, and you only find out which after the market has told you.
Mistake two: believing the first three weeks are a rehearsal
A home gets more attention in its first fortnight on the market than in the following three months combined. Every buyer with a saved search sees it at once, and their agents call about it that week.
An over-priced listing spends that attention proving it is over-priced. Then it reduces, and the reduction is public, and every buyer watching now knows the seller was wrong once and may be wrong again. That is a considerably weaker negotiating position than starting correctly.
Farmington's 31-day median and Kaysville's 28 are not long windows. There is no slow start in either town, only a correct start or an expensive one.
Mistake three: treating the marketing as a formality
Utah requires 120 hours of training before an agent sits the sales exam, and none of it covers marketing. So the default plan is a sign, a set of photos and an open house.
According to the National Association of Realtors, fewer than 2% of homes sold nationally are the direct result of an open house. Statista reports that 99% of buyers aged 24 to 57 use the internet to find homes.
This matters more in Kaysville than almost anywhere, because the southwest of that town has essentially no passing trade. No commercial centre, no traffic pulled through, nobody driving past your sign who does not already live on your street.
What a funded campaign produces, from my own advertising account across fifteen fully funded listing campaigns: the number of people who saw each home ran from 36,000 to over 138,000, and counting every time the ad was seen rather than every person who saw it, the range was 56,000 to over 153,000. A Zillow listing commonly collects 1,000 to 2,000 views.
On video, three recent listings logged 43, 52 and 53 hours of watch time.
Mistake four: not knowing what your own equity is
The single most common thing I encounter is an owner who has no idea what they are sitting on, particularly in Cave Hollow.
People bought east of the freeway some years ago, the market did what it did, and nobody has ever put the number in front of them. That number frequently changes what they do next, because it turns out the move west into Chestnut Farms, or across into Sunset Equestrian Estates in Kaysville, is available to them right now.
I have handled that exact move. It is the most common upward step in Farmington and most of the people it applies to do not know it applies to them.
What to do with this
Get a real number before you decide anything. Not an automated estimate, which cannot see either of the lines described above. A valuation is free and commits you to nothing, and plenty of people get one, decide the timing is wrong, and I hear from them two years later.
Then, if you are moving forward: selling in Farmington or selling in Kaysville covers what happens, and the selling process has the full sequence.
Whatever you do, the risk should not all be yours. The Guaranteed Sale Program puts price and timeline in writing, and if the conditions are not met I buy the home myself or sell it for free. Conditions apply. The Listing Cancellation Agreement lets you cancel any time before you accept an offer.
Ask me anything in here. It reaches me, not a department.
Frequently Asked Questions
What is my Farmington or Kaysville home worth?
It depends on which side of I-15 you are on in Farmington, and which pocket of Kaysville you are in. The town medians were $749,950 and $655,000 last year, but those describe towns rather than houses. A real valuation is free.
Which town has more expensive homes?
Farmington on the median, by nearly $95,000. But Kaysville sold more homes above $1 million last year, 52 against 45, which surprises most people.
How long will it take to sell?
Farmington's median was 31 days last year and Kaysville's 28. Neither town gives you a slow start, which is why the opening price matters more than most sellers expect.
Does the advertising really make a difference?
In Kaysville's southwest especially, because there is no passing trade there at all. A funded campaign has put each home in front of 36,000 to over 138,000 people against the 1,000 to 2,000 views a Zillow listing commonly collects.
What if the home does not sell?
The Guaranteed Sale Program puts price and timeline in writing, and if those conditions are not met I buy the home myself or sell it for free. <a href="/guarantees#sellers">Conditions apply</a>.
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